Find the time

Think about how much time we spend telling others–or ourselves–what little time we have.

“There’s not enough time in the day.”

“Time is running out.”

“Time is money.”

How about this one?

“There is time for everything.”

That one came from Thomas Edison, a guy who found time to innovate.

The other day, I complimented one of our former reporters on finally adopting Twitter for work.

This same reporter, despite being something like a decade younger than me, once claimed to be “old-school” when I criticized her for not tweeting from the scene of a story. She didn’t have time. She had to get video. Old-school, indeed.

My field isn’t the only one requiring rapid induction into the “new school.” It’s changing everywhere. And the amount of available time is the same.

Edison was right. We have to prioritize and be good time-managers. We already know this, yet so many resist when it comes to technology and their jobs.

Heck, my young, old-school reporter is even tweeting now. Imagine the following she’d have in her new, bigger market if she had taken the time to develop those skills way back when.