Home > Blogtober, news, Social Media, TV > Preaching to the choir about news and social media engagement

Preaching to the choir about news and social media engagement

I had an interesting conversation with Joy Mayer last week. She’s a fellow with the Donald W. Reynolds Journalism Institute, or RJI, charged with the project of studying audience engagement.

Mayer also works as the Columbia Missourian‘s design editor and as an associate professor at the Missouri School of Journalism.

We talked about two of her recent blog posts: one on the measurement of engagement and one on how the nonprofit world’s “ladder of engagement” can be applied to online news.

Social media engagement is exactly what allows me to have conversations like this with people like Joy Mayer. The combination of new communication channels, open discussion and a community of learner-teachers creates many great discussions and new ideas.

It’s easy for like-minded people charged with similar tasks to agree with each other, but what happens when we hit the road, evangelizing about our ideas on the future of news?

It’s simple: some get it, some don’t. I wish we had more of the former than the latter in the news business.

I’ve been around just long enough to know no glory days and to have experienced cutbacks. But I’ve also been around long enough to know we’re in an exciting time where we have a chance to reshape journalism and write its story of survival.

I’ve worked with reporters who want to listen, learn and adapt. Maggie Crane is one of them. In school, she learned how to do TV news as it was then. In the real world, she learned that sometimes you will shoot an entire series on an iPhone, even though it’s jammed with big names like Albert Pujols and David Letterman.

I’ve also worked with those who don’t see the value in changing their reporting mindsets. They usually end up getting out of the business.

I wish more of them would join the choir instead.

Categories: Blogtober, news, Social Media, TV
  1. Joy Mayer
    October 12, 2010 at 9:15 pm

    Sing it, brother!

  2. October 13, 2010 at 9:27 pm

    I’m trying 🙂

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